2015 saw a change in many clients approach to managing their direct mail campaigns.
Many have now elected to utilise Johnston Mailing expertise to manage their whole campaign production. For many this means we will profile and cleanse data, source all the printed material that aren’t printed in house and then we find the best postal solution.
After speaking to a number of clients we understand this is driven by their need to keep data secure and the awareness of potential data legislation changes.
Traditionally they would have outsourced print and mailing to a printer who would then outsource the fulfilment to Johnston Mailing. Now having a greater understanding of data requirement they feel more at ease utilising an organisation who have fully embrace the need to keep their data secure. The result is a secure managed campaign with one point of contact who understands data, print and postage.
We expect this trend to continue in 2016 as more and more clients become aware of their increased data responsibility.