Operating from the largest business park in Scotland in a secure production facility, Johnston Mailing provide the perfect match between high volume national direct mail campaigns and short run bespoke mailings. Specialists in direct mail marketing.
Johnston Mailing was founded in 2004 with the aim of creating a first class direct mail service. Over the years, the wealth of knowledge and experience gained has focused the business on delivering direct mail, transactional mail and critical business mail solutions for a range of clients from small enterprises to blue chip organisations.
Our business ethos is about retaining the client for life – not just one project. We do this through ensuring that every aspect of your campaign succeeds, through staying on budget, hitting targets and being on time – every time.
This ensures that once you come to Johnston Mailing, you’ll never want to use anyone else again.
In an age of technology, where you can get your message into your customer’s in-box within minutes, why would anyone want to use direct mail marketing?
The answer is simple. Direct Mail works! It is one of the few times you have a person’s undivided attention and it makes a deeper and longer lasting impression than digital advertising.
Targeted direct mail with clear benefits and relevance works, which is why the average return on investment (ROI) of direct mail has increased dramatically in recent years. At the same time digital marketing ROI has gone down because of too many emails being delivered and deleted.
Johnston Mailing help you with the fundamentals of marketing by identifying your target audience (we do this by profiling your database) and communicating directly and effectively with them.
We advise and assist you in segmenting your clients based on their demographic characteristics, lifestyles and behaviours, building truly unique, personalised, individual communications which leads to a higher ROI and in turn creating the ideal marketing proposition – a client for life.